Samsung Telecommunications India, the number two mobile handsets maker in the country, plans to double its market share in the next 10 months by increasing mobile manufacturing capacity at its Noida plant.
At its Noida unit, Samsung Telecom plans to increase capacity from 9,00,000 units to 1 million units per month this year.
Sunil Dutt, country head at Samsung Telecom, said the firm is targeting a 15% market share in India within 8-10 months through increasing capacity, greater communication with consumers and expansion of its distribution channels. "We have more than 300 distributors in the country," he said.
The company has up to 60% volume coverage in the country and commands a market share of 8% in the mobile handsets segment.
"We have almost 40 models in the market across every price segment and will soon launch a new model 'Omnia', which is Samsung's answer to other high-end phones," Dutt said. The company will focus on rural areas and first-time and new consumers there.
"In rural areas, beyond 5,100 towns, our share is slightly less than our national share, and that is expected to grow as we are building our infrastructure there," Dutt said.
Samsung Telecom is also expanding through retail outlets such as Sangeetha, Subhiksha, Mobile Store, Hot Spots, Reliance Retail, Croma and others and plans to launch a limited number of Samsung mobile exclusive stores. "We don't have exclusive stores for mobiles right now but we may plan a limited number of stores," Dutt said.
The company is targeting a 30% growth for 2008. It contributes 30% to Samsung India's revenues of over $1 billion.
Samsung Telecom also launched its Beat 270 phone in its music phone portfolio this week.
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